There are many reasons why online bingo fans choose the bingo sites they do, but a defining factor in many cases in my opinion is the professionalism and friendliness of the CMs.

A bingo site can have loads of free money to give away, it can offer loads of free bingo or the biggest of jackpots, but if players are not engaged with a site in more ways than just the bingo, why shouldn’t they just log on to a different site each time, especially if the favoured software is something like Virtue Fusion or Dragonfish.

What makes the difference is the CMs – every time.

The most successful online bingo sites are the ones where the CMs interact most heavily with their players to keep them entertained. Many people have a limited budget to play and let’s face it, if you’re just playing bingo it can be quite a slow process getting through the game and waiting for the next one – hence why slots and side games are so popular. For those people that enjoy their bingo, but can’t spare the dosh for the slots, finding a friendly voice and building up a network of friends in their favourite chat rooms is an essential part of the playing experience.

It’s also always nice for those CMs to be recognised for the work they do and that’s why WhichCM is so important. Once players are aware there is somewhere they can go to show their appreciation the do so in force. A classic example is Rehab Bingo recently posting the details on their Facebook page. Since then the Rehab hosts have been making a serious challenge to the usual names that appear in the weekly updates.

Be sure your players know where to come and players be sure to show your appreciation by voting every month for your favourite CMs.